Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

In the Internet age, festivals and activities are inseparable. How can such an important festival be without WeChat marketing? Many merchants are already planning the Mid-Autumn Festival WeChat event plan, so how to do the Mid-Autumn Festival WeChat event, which marketing activities can attract fans and control costs? Regarding the planning method of WeChat activities for the Mid-Autumn Festival, Mid-Autumn Festival H5 event official account powder absorption case

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

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1. H5 Interactive Games for Mid-Autumn Festival WeChat Activities

Here are a few games that are closely related to the WeChat activities of the Mid-Autumn Festival: “Returning Heart Like an Arrow”, “Moon Cake Eighteen Bends”, “Chang’e Flying to the Moon” and “Moon Cake Explosion”. For games, you must first pay attention to the official account. Combined with the strong festive atmosphere of the Mid-Autumn Festival holiday, it is very easy to arouse the emotional resonance of the public, and help businesses form large-scale and large-scale interactions during the festival to increase followers and share forwarding.

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

2. E-commerce activities of Mid-Autumn Festival H5 WeChat activities

Whenever you encounter holiday promotions, various promotions, discounts, coupons, cashback and other marketing methods, you can start from this point and do some activities to make profits. The editor has compiled a few practical functions for you: WeChat price bargaining, WeChat flash sales , WeChat teamwork, price reduction auction, WeChat price bargaining activity is to invite friends to help you bargain, and finally buy goods at an ultra-low price (to participate in the activity or help others bargain, you need to pay attention to the official account of the merchant); WeChat group purchases in teams Enjoy discounts, and you can get back the price difference if you buy too expensive; the price reduction auction means that the price of the product will be reduced every once in a while, and you will decisively start buying before the inventory is cleared.

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

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3. Mid-Autumn Festival H5 WeChat Online Lucky Draw

Weixiangbao’s lottery marketing applications are quite rich, such as shaking the lottery, smashing golden eggs, Jiugongge, fruit machines, big turntables, scratch cards, and coupons. This type of activity is not simply a lottery, but you can set how many times each person has a chance to draw a lottery every day. If you want to continue to draw a lottery when the chances are exhausted, you need to share with your friends to get a lottery chance. The more you share, the more chances to draw a lottery. many. Simple and fun, fans are highly motivated to participate.

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

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Fourth, Mid-Autumn Festival support activities

“Mid-Autumn Festival Meets the Rabbit” belongs to the interactive marketing application of Weixiangbao scene. Quickly click on the radish in the game to pull it out. The more radishes you pull, the more you feed the Jade Rabbit. Not only is it very easy to get fans’ attention and participation, but it is also easier to form a communication effect in the circle of friends. In addition, the app’s own communication attributes-fans need to rely on the power of friends to get more radishes to feed Yutu. The more friends you share, the more radishes you have, the higher the ranking of fans, and the closer you are to the merchant’s Mid-Autumn Festival prizes.

Mid-Autumn Festival WeChat H5 Marketing Campaign Official Account Case

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Summary: The above are some plans for H5 WeChat activities during the Mid-Autumn Festival. Users only need to register an account on the Weixiangbao platform and bind the official account to make them. This kind of WeChat activities are mainly simple, easy and interactive. As long as the marketing game includes not only festival marketing, but also brand diffusion, online drainage and other marketing and promotion methods. If merchants want to stand out in the creative marketing tide of the Mid-Autumn Festival and acquire more target users, they must learn to use the popular WeChat games and formulate an excellent WeChat event planning plan.




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